{"id":41026,"date":"2024-04-12T15:13:50","date_gmt":"2024-04-12T06:13:50","guid":{"rendered":"https:\/\/www.geeq.co.jp\/?page_id=41026"},"modified":"2026-03-27T09:56:37","modified_gmt":"2026-03-27T00:56:37","slug":"mobile-game-management","status":"publish","type":"page","link":"https:\/\/www.geeq.co.jp\/en\/service\/game-creation\/mobile-game-management\/","title":{"rendered":"Mobile Game Management"},"content":{"rendered":"\n

Service Overview<\/strong><\/strong><\/h2>\n\n\n\n

We see post-launch operations as a highly important phase of a title\u2019s lifecycle, one where the title\u2019s true value is cultivated. Our team do not merely maintain these titles, but instead provide active live service growth. From precise data analysis of daily changes in user behavior and proposals to improve KPI values to planning for events to retain user engagement and new development based on current trends, we can serve as your dedicated partner throughout the live service journey. Our team not only handles high-level game balance adjustments and stable infrastructure maintenance 24\/7, we can also leverage the IMAGICA GROUP\u2019s know-how to produce high quality additional assets. We will construct a service environment that users can love over the long term, using the strength of our technical expertise and our passion to maximize the title\u2019s lifetime value and ensure success for many years.<\/p>\n\n\n\n

Strengths<\/strong><\/strong><\/h2>\n\n\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n 01<\/span>\r\n

Aggressive growth proposals based on data analysis<\/h4>\r\n <\/div>\r\n

We see operations not merely as routine work but as an opportunity to propose new methods to maximize a title\u2019s potential by precisely analyzing user behavior data and KPIs. Our team does this by visualizing the data, revealing why certain events are necessary and locations where players drop off. We propose concrete improvement roadmaps to tackle the title\u2019s pressing issues in order to pursue even greater lifetime value.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n
\r\n
\r\n 02<\/span>\r\n

High quality content creation in direct collaboration with the development team<\/h4>\r\n <\/div>\r\n

We work closely with IMAGICA GEEQ\u2019s experienced development and creative departments to provide new development and fresh updates even during post-launch operations. We are able to add new characters and functionality that integrate the latest trends and techniques without disrupting the game\u2019s world or feel. At the same time, technical director oversight continues to optimize the overall package to prevent code and asset bloat.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n
\r\n
\r\n 03<\/span>\r\n

Flexible operation structures adaptable to change and rock-solid stability<\/h4>\r\n <\/div>\r\n

We can provide teams with the perfect combination of scope and expertise to match the title\u2019s lifecycle and changing conditions. From bolstering resources for a large-scale anniversary event to shifting to more efficient operations during stable periods, our team can nimbly adapt to changing needs. Our clients can be confident in entrusting us with 24\/7 monitoring, sudden triage and technical knowledge transfer during the move toward extended operations (long-tail operations).<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div><\/div>\n\n\n

<\/p>\n\n\n\n

Services Provided<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

We can construct the ideal operational workflow for your title from the elements below based on its current production phase and issues.<\/p>\n\n\n\n

1.  Operations & Event Planning<\/strong><\/strong><\/h3>\n\n\n\n

We provide evidence-based strategies drawn from real data to maintain user engagement and maximize lifetime value.<\/p>\n\n\n\n

    \n
  • Planning and execution:<\/strong> We handle everything from planning to progress management of elements such as seasonal events, addition of new characters, collaborations and more.<\/li>\n\n\n\n
  • Parameter adjustment:<\/strong> We formulate the right parameters to maintain game balance while facilitating user satisfaction.<\/li>\n\n\n\n
  • Creation of long-term roadmaps: <\/strong>We propose and then manage update plans extending a year or more into the future.<\/li>\n<\/ul>\n\n\n\n

    2. Continuous Development & Content Creation<\/strong><\/strong><\/h3>\n\n\n\n

    Leveraging the IMAGICA GROUP\u2019s strength in compelling content creation, our team can continuously provide high quality assets to keep users excited and engaged.<\/p>\n\n\n\n

      \n
    • Asset mass production: <\/strong>Additional production of character illustrations, 3D models, motions, backgrounds and more.<\/li>\n\n\n\n
    • Additional development: <\/strong>Design and implementation of new functionality, UI\/UX improvements and optimization of preexisting systems.<\/li>\n\n\n\n
    • Scenario creation:<\/strong> Narrative creation that deepens the lore and draws out the appeal of the characters.<\/li>\n<\/ul>\n\n\n\n

      3. Data Analytics & KPI Improvements<\/strong><\/strong><\/h3>\n\n\n\n

      We decipher the user psychology behind the hard numbers and connect it to further growth.<\/p>\n\n\n\n

        \n
      • Log analysis and reports: <\/strong>Extraction and causal analysis of daily KPIs (DAU, retention rates, conversion rates, etc.)<\/li>\n\n\n\n
      • AB test deployment: <\/strong>Experimentation to test the effectiveness of strategies and construction of cycles to ascertain optimal solutions.<\/li>\n\n\n\n
      • Market research: <\/strong>Strategic feedback based on analysis of changing trends and the competitive environment.<\/li>\n<\/ul>\n\n\n\n

        4. Infrastructure Maintenance & Technical Support<\/strong><\/strong><\/h3>\n\n\n\n

        We provide lean, continuous operations to maintain users\u2019 trust.<\/p>\n\n\n\n

          \n
        • 24\/7 monitoring and maintenance: <\/strong>Monitoring of stable server operations and rapid triage of disruptions.<\/li>\n\n\n\n
        • Load management measures & tuning: <\/strong>Infrastructure optimization for user influxes and high concentrations of access during event periods.<\/li>\n\n\n\n
        • OS\/platform handling: <\/strong>Rapid deployment of spec changes to reflect updates to iOS and Android platforms.<\/li>\n<\/ul>\n\n\n\n

          5. Title Transitioning & Long-tail Operational Support<\/strong><\/strong><\/h3>\n\n\n\n

          When operations can no longer be handled internally, our team can take the baton and maintain the service and profit streams.<\/p>\n\n\n\n

            \n
          • Operation transfer (publishing proxy): <\/strong>We can take on and analyze the current source code and assets to ensure a smooth transition.<\/li>\n\n\n\n
          • Cost optimization: <\/strong> We can improve profitability by restructuring into leaner teams designed for the current operational phase.<\/li>\n\n\n\n
          • Long-term upkeep: <\/strong>We can provide sustainable operational workflows that allow for stable operations utilizing minimal resources.<\/li>\n<\/ul>\n\n\n\n

            Support Structure<\/strong><\/strong><\/h2>\n\n\n\n

            In order to support extended growth and long-term stability, we form an operations-focused team that can handle the three pillars of analysis, planning and creative production.<\/p>\n\n\n\n

            Examples of Operations Team Structure and Roles<\/strong><\/strong><\/h3>\n\n\n
            \r\n
              \n
            • Operations Director
              <\/b>Serving as face of the title, the operations director oversees road map planning and quality maintenance. They are keenly aware of user engagement and take the lead in encouraging long-term service growth.

              <\/span><\/li>\n
            • Operations Planner (Planning & Balancing)
              <\/b>The operations planner handles event planning, new character parameter formulation, and reward balance adjustments. The planner uses real, quantitative data to design an experience that users will want to play for many years to come.

              <\/span><\/li>\n
            • Data Analyst
              <\/b>The data analyst provides multifaceted analysis of daily play data. They detect issues and validate implementation effects, ensuring that the team formulates robust growth strategies that do not rely entirely on experience alone.

              <\/span><\/li>\n
            • Client Programmer
              <\/b>The client programmer provides rapid support for the implementation of new functionality, bug fixes and OS updates. They optimize for long-term operations to constrain program bloat and maintain a comfortable play environment.

              <\/span><\/li>\n
            • Server\/Infrastructure Engineer
              <\/b>The server\/infrastructure engineer handles the creation of server architecture robust enough to handle high user concentrations during events. They also provide 24 hour monitoring of the server situation. The engineer continually supports the infrastructure that ensures stable connections and stress-free user experiences.

              <\/span><\/li>\n
            • UI\/UX Designer
              <\/b>The UI\/UX designer designs event-specific banners and UI as well as screens for new features. They continuously improve the interface to ensure it remains intuitive and comfortable as the title shifts between operational phases.

              <\/span><\/li>\n
            • Creative Team (2D\/3D\/Effects Designers)
              <\/b>The creative team create new characters, weapons, backgrounds and special effects. They provide a stable supply of high quality new assets that retain the title\u2019s feel and world and constantly exceed users\u2019 expectations.

              <\/span><\/li>\n
            • Community\/CS Manager
              <\/b>The community\/CS manager aggregates and analyzes user sentiment (from SNS posts and direct communications) and provides feedback to the development team. By serving as a bridge between operations and users, they maintain a healthy fan community.<\/span><\/li>\n<\/ul><\/div>\r\n<\/div>\n\n\n
              \"\"<\/figure>\n\n\n\n

              Request Flow<\/strong><\/h2>\n\n\n\n

              Contact<\/strong><\/h4>\n\n\n\n

              Please contact us via our contact form. A representative will be in touch with you within several business days.<\/p>\n\n\n\n

              Consultation<\/strong><\/h4>\n\n\n\n

              We get a feel for the overall project by asking questions about the game\u2019s concept, desired style, required functionality, etc.<\/p>\n\n\n\n

              Estimate\/Proposal<\/strong><\/h4>\n\n\n\n

              We provide a service proposal tailored to your particular budget and scheduling needs. This is where we will propose the initial specs.<\/p>\n\n\n\n

              Scheduling<\/strong><\/h4>\n\n\n\n

              We will draw up a detailed schedule, clarifying the timing needed for the client\u2019s tasks and resources.<\/p>\n\n\n\n

              Production\/Mass Production<\/strong><\/h4>\n\n\n\n

              We proceed with production while allowing time for client review. When entering the mass production phase, we maintain consistent quality while maximizing efficiency.<\/p>\n\n\n\n

              Delivery<\/strong><\/h4>\n\n\n\n

              We provide the final deliverables to you as per your requested specifications and format.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Service Overview We see post-launch operations as a highly important phase of a title\u2019s lifecycle, one where the title\u2019s true value is cultivated. Our team do not merely maintain these titles, but instead provide active live service growth. From precise data analysis of daily changes in user behavior and proposals to improve KPI values to […]<\/p>\n","protected":false},"author":25,"featured_media":53416,"parent":40590,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"page-service-detail.php","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.geeq.co.jp\/?page_id=29993","footnotes":""},"class_list":["post-41026","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/pages\/41026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/comments?post=41026"}],"version-history":[{"count":13,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/pages\/41026\/revisions"}],"predecessor-version":[{"id":54258,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/pages\/41026\/revisions\/54258"}],"up":[{"embeddable":true,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/pages\/40590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/media\/53416"}],"wp:attachment":[{"href":"https:\/\/www.geeq.co.jp\/wp-json\/wp\/v2\/media?parent=41026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}