Mobile Game Management | IMAGICA GEEQ

Service Overview

We see post-launch operations as a highly important phase of a title’s lifecycle, one where the title’s true value is cultivated. Our team do not merely maintain these titles, but instead provide active liveservice growth. From precise data analysis of daily changes in user behavior and proposals to improve KPI values to planning for events to retain user engagement and new development based on current trends, we can serve as your dedicated partner throughout the liveservice journey. Our team not only handles high-level game balance adjustments and stable infrastructure maintenance 24/7, we can also leverage the IMAGICA GROUP’s know-how to produce high quality additional assets. We will construct a service environment that users can love over the long term, using the strength of our technical expertise and our passion to maximize the title’s lifetime value and ensure success for many years.

Strengths

01

Aggressive growth proposals based on data analysis

We see operations not merely as routine work but as an opportunity to propose new methods to maximize a title’s potential by precisely analyzing user behavior data and KPIs. Our team does this by visualizing the data, revealing why certain events are necessary and locations where players drop off. We propose concrete improvement roadmaps to tackle the title’s pressing issues in order to pursue even greater lifetime value.

02

High quality content creation in direct collaboration with the development team

We work closely with IMAGICA GEEQ’s experienced development and creative departments to provide new development and fresh updates even during post-launch operations. We are able to add new characters and functionality that integrate the latest trends and techniques without disrupting the game’s world or feel. At the same time, technical director oversight continues to optimize the overall package to prevent code and asset bloat.

03

Flexible operation structures adaptable to change and rock-solid stability

We can provide teams with the perfect combination of scope and expertise to match the title’s lifecycle and changing conditions. From bolstering resources for a large-scale anniversary event to shifting to more efficient operations during stable periods, our team can nimbly adapt to changing needs. Our clients can be confident in entrusting us with 24/7 monitoring, sudden triage and technical knowledge transfer during the move toward extended operations (long-tail operations).

Services Provided

We can construct the ideal operational workflow for your title from the elements below based on its current production phase and issues.

1. Operations & Event Planning

We provide evidence-based strategies drawn from real data to maintain user engagement and maximize lifetime value.

Planning and execution: We handle everything from planning to progress management of elements such as seasonal events, addition of new characters, collaborations and more.
Parameter adjustment: We formulate the right parameters to maintain game balance while facilitating user satisfaction.
Creation of long-term roadmaps: We propose and then manage update plans extending a year or more into the future.

2. Continuous Development & Content Creation

Leveraging the IMAGICA GROUP’s strength in compelling content creation, our team can continuously provide high quality assets to keep users excited and engaged.

Asset mass production: Additional production of character illustrations, 3D models, motions, backgrounds and more.
Additional development: Design and implementation of new functionality, UI/UX improvements and optimization of preexisting systems.
Scenario creation: Narrative creation that deepens the lore and draws out the appeal of the characters.

3. Data Analytics & KPI Improvements

We decipher the user psychology behind the hard numbers and connect it to further growth.

Log analysis and reports: Extraction and causal analysis of daily KPIs (DAU, retention rates, conversion rates, etc.)
AB test deployment: Experimentation to test the effectiveness of strategies and construction of cycles to ascertain optimal solutions.
Market research: Strategic feedback based on analysis of changing trends and the competitive environment.

4. Infrastructure Maintenance & Technical Support

We provide lean, continuous operations to maintain users’ trust.

24/7 monitoring and maintenance: Monitoring of stable server operations and rapid triage of disruptions.
Load management measures & tuning: Infrastructure optimization for user influxes and high concentrations of access during event periods.
OS/platform handling: Rapid deployment of spec changes to reflect updates to iOS and Android platforms.

5. Title Transitioning & Long-tail Operational Support

When operations can no longer be handled internally, our team can take the baton and maintain the service and profit streams.

Operation transfer (publishing proxy): We can take on and analyze the current source code and assets to ensure a smooth transition.
Cost optimization: We can improve profitability by restructuring into leaner teams designed for the current operational phase.
Long-term upkeep: We can provide sustainable operational workflows that allow for stable operations utilizing minimal resources.

Support Structure

In order to support extended growth and long-term stability, we form an operations-focused team that can handle the three pillars of analysis, planning and creative production.

Examples of Operations Team Structure and Roles

Operations Director
Serving as face of the title, the operations director oversees road map planning and quality maintenance. They are keenly aware of user engagement and take the lead in encouraging long-term service growth.
Operations Planner (Planning & Balancing)
The operations planner handles event planning, new character parameter formulation, and reward balance adjustments. The planner uses real, quantitative data to design an experience that users will want to play for many years to come.
Data Analyst
The data analyst provides multifaceted analysis of daily play data. They detect issues and validate implementation effects, ensuring that the team formulates robust growth strategies that do not rely entirely on experience alone.
Client Programmer
The client programmer provides rapid support for the implementation of new functionality, bug fixes and OS updates. They optimize for long-term operations to constrain program bloat and maintain a comfortable play environment.
Server/Infrastructure Engineer
The server/infrastructure engineer handles the creation of server architecture robust enough to handle high user concentrations during events. They also provide 24 hour monitoring of the server situation. The engineer continually supports the infrastructure that ensures stable connections and stress-free user experiences.
UI/UX Designer
The UI/UX designer designs event-specific banners and UI as well as screens for new features. They continuously improve the interface to ensure it remains intuitive and comfortable as the title shifts between operational phases.
Creative Team (2D/3D/Effects Designers)
The creative team create new characters, weapons, backgrounds and special effects. They provide a stable supply of high quality new assets that retain the title’s feel and world and constantly exceed users’ expectations.
Community/CS Manager
The community/CS manager aggregates and analyzes user sentiment (from SNS posts and direct communications) and provides feedback to the development team. By serving as a bridge between operations and users, they maintain a healthy fan community.

Request Flow

Contact

Please contact us via our contact form. A representative will be in touch with you within several business days.

Consultation

We get a feel for the overall project by asking questions about the game’s concept, desired style, required functionality, etc.

Estimate/Proposal

We provide a service proposal tailored to your particular budget and scheduling needs. This is where we will propose the initial specs.

Scheduling

We will draw up a detailed schedule, clarifying the timing needed for the client’s tasks and resources.

Production/Mass Production

We proceed with production while allowing time for client review. When entering the mass production phase, we maintain consistent quality while maximizing efficiency.